In March 2023, an X (formerly known as Twitter) user by the name of Easlo posted something intriguing: “I’m halfway there to my first US$1 million revenue.” It was noteworthy because all Easlo does is sell a single type of digital product: templates for Notion, a productivity app.
Easlo is the moniker of 22-year-old Singaporean James Chin. As Easlo, he has a huge social media following: 314,000 followers on X, 390,000 on Instagram, and 412,200 on TikTok, to name a few.
Jason Chin aka Easlo / Photo credit: Jason Chin
Every day, aside from selling Notion templates to help businesses and individuals plan their activities, he posts productivity hacks. The visual posts are in his trademark black and white and show his affinity for minimalism.
Chin is one of many riding the no-code wave, where users can build and launch software without learning any coding. He is also one of many internet evangelists espousing the “solopreneur” lifestyle.
Solopreneur is the term given to individuals running a one-man business. Most of them derive earnings from the internet, with activities ranging from writing newsletters to offering courses.
Photo credit: Easlo’s X handle
Among the biggest proponents of this lifestyle are former Amazon product engineer Daniel Vassallo and writer Justin Welsh.
But is the life of creating Notion templates too good to be true and as straightforward as it seems?
Without diving into specifics, Chin tells Tech in Asia that his yearly earnings have continued to grow over the past three years. His earnings in 2022 and 2023 were each “over six figures” in US dollars, a comfortable sum even in his home country.
A screengrab of Easlo’s Second Brain template on Gumroad / Photo credit: Easlo’s Gumroad page
A snapshot of Chin’s earnings can be found on his Gumroad page. For instance, his Second Brain template netted 5,652 sales for the years 2022 and 2023. A conservative estimate would already see him earning around US$400,000 on that product alone.
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